Panerai

Night-time and underwater visibility of watch-dials were two challenges faced by the watches made in the 1940s era. Officine Panerai took up the job of crafting a watch with these unsuitable problems. These problems were taken care of in 1949 when Panerai came out with a groundbreaking solution with the Panerai Luminor collection. Panerai was successful in identifying a luminescent substance that changed the course of watch-making for generations to come. Named after this invaluable substance, the Panerai Luminor collection set a new benchmark for visibility in hostile conditions.