Likha

PRODUCT INFO:- This a Solid coloured mandarin collared casual shirt with long sleeves, half button placket and curved hemline. ABOUT THE COLLABORATION WITH TSUNAMIKA AND ARTISANS:- Likha initiative focuses on collaboration with artisans and handicraft enterprises that work towards uplifting their artisans giving them a platform to showcase the traditional craftsmanship that have been mastered throughout centuries. The first of many Likha’s collaborations with Tsunamika and Hit Ballah will be paying homage to not only artisans but also bringing awareness to the story of Tsunamika. These organizations have been carefully selected in their upliftment initiatives in two distinct fields:- -Women Empowerment -Artisans Skill Development ABOUT TSUNAMIKA:- The project has focused on the fisherwomen who were traumatized by the Tsunami disaster. The initial aim of the project was to help the women overcome the trauma they experienced, by getting them involved in some creative handicraft work which could channel their energy in a constructive manner. For this purpose, 480 ladies from 6 coastal villages were given handicraft training to make a small doll using left-over fabric from Upasana's products. The project team then bought the completed dolls from the fisherwomen and began distributing them widely as gift items. The doll, known as Tsunamika, quickly became very popular, and soon helped establish a strong emotional bond and identity among the people who had made her, as well as among those who received her. Soon the project evolved into a livelihood option for nearly 180 ladies, who began receiving income for every doll they made. SPECIAL INSTRUCTIONS:- -Hand wash gently in cold water -Dry in the shade