Bvlgari

The relationship between humans and snakes is both pragmatic and enigmatic. Be it through years of mythology shaping our minds or understanding more about nature, it has been vilified by a mutual sense of respect. The founder of BVLGARI, Sotirios Boulgaris was particularly fond of serpents. As a matter of fact, the BVLGARI Serpenti collection was actually designed by Sotirios during the 1940s. The idea behind creating Serpenti was to create a piece of jewellery that would require fewer precious stones as they became scarce during the Second World War. This led to the introduction of the Tubogas technology into BVLGARI. It was during the 1960s that Serpenti gained worldwide recognition when Elizabeth Taylor wore it on the sets of the movie, Cleopatra.