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And stemmed out of the realization that the modern indian woman didnt have too many contemporary silhouettes to choose from. Bridging this gap ever since, today and has garnered the recognition of a brand that makes global styles for the contemporary woman, understanding the sensibilities of fashion, comfort, quality, and style effortlessly. Often appealing and catering to a sect that is progressive, ambitious, and live a wholesome life; the label is ever-involving while keeping itself aligned with the needs of the urban indian woman.